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April 30, 2026Journal of the Korea Entertainment Industry Association

An Analysis of Success Factors for Chinese Original Musical 『The Orphan of Zhao』 from the Perspective of Service Marketing 7PS

Bo Zhang Sung-Joon Lee

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Key Points

The study investigates the marketing strategies that led to the success of the musical 'The Orphan of Zhao'.
Utilized the 7Ps service marketing mix framework for analysis.
Focused on product, place, price, and promotion strategies.
Examined audience engagement and revenue stabilization factors.
Product strategy emphasized modern reinterpretation and high production quality.
Place strategy involved national tours and large venues boosting audience reach.
Promotion strategy leveraged social media to enhance audience engagement.

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Implication

Analysis identifies effective marketing strategies contributing to commercial success in Chinese musical theater.

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Cite This Study

Zhang et al. (2026) studied this question.

synapsesocial.com/papers/6a0d4f34f03e14405aa9a70a https://doi.org/10.21184/jkeia.2026.4.20.2.15

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