Enhancing Export Performance in Bali's Creative Industry: The Impact of International Networks and Digital Capabilities

Small and Medium Enterprises (SMEs) play a critical role in national economic development, particularly in emerging creative sectors. In Bali Province, creative industry SMEs have demonstrated strong potential by engaging in both domestic and international export markets, thereby enhancing their marketing performance and growth opportunities. This study examines the role of internet technology capabilities in driving export performance among creative industry SMEs in Bali. Drawing on existing literature, the research highlights that effective utilization of digital technologies is a key strategic resource for international market expansion. SMEs that possess strong internet-based capabilities are better positioned to implement export-oriented strategies, improve market reach, and enhance competitiveness. Prior studies have consistently shown a positive relationship between digital capability and export success, emphasizing the importance of technological readiness in global trade participation. This paper reinforces the argument that internet technology is not merely a supportive tool but a critical determinant of export performance in the creative economy. The findings contribute to a deeper understanding of how digital transformation supports SME internationalization and economic growth in developing regions