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This article examines the reasons candidates choose to avoid on-line interaction, focusing on its impact on communication and engagement.

On-Line Interaction and Why Candidates Avoid It

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This article examines the reasons candidates choose to avoid on-line interaction, focusing on its impact on communication and engagement.
Qualitative analysis of candidate communications
Review of literature on digital interactions
Interviews and surveys with political candidates
Candidates report a fear of negative feedback from on-line audiences
Concerns about misinterpretation of messages lead to avoidance
Perceived lack of control over digital interactions influences candidate behavior

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Journal article explores why candidates avoid online interaction with audiences, indicating significant implications.

Jennifer Stromer‐Galley (2000) studied this question.

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