Web access on mobile platforms already constitutes a significant (> 20%) share of web traffic [3]. Furthermore, this share is projected to even surpass access from laptops and desktops [11]. In conjunction with this growth, user expectations for the performance of mobile applications and websites is also growing rapidly [15]. Surveys show that 71% of users expect websites to load almost as quickly as their desktops and 33% of annoyed users are likely to go to a competitor's site leading to loss of ad- and click-based revenue streams [1].
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Butkiewicz et al. (2013) studied this question.
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