What does this research mean for the field?

Accelerating product and process development can be achieved through eight distinct approaches, each possessing specific potentials, limitations, and risks that must be balanced to formulate an effective strategy for early market entry. Novelty: ClaimNovelty.INCREMENTAL. Consensus alignment: ConsensusAlignment.NEUTRAL.

June 1, 1987

Approaches to Accelerating Product and Process Development

Key Points

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Abstract

How can organizations shorten the length of the new products development process? This is undoubtedly one of the key questions facing managers today. One important goal is early market entry, maximizing competitive advantage in the process. Bela Gold draws on his experience with product and process development in a wide array of industries to identify eight approaches to accelerating development. Drawing on his field research, he briefly appraises the potentials, limitations, and risks of each and then discusses implications for a more promising strategy.

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Cite This Study

Bela Gold (Mon,) studied this question.

synapsesocial.com/papers/6a0db3a9389a567298baa27d https://doi.org/https://doi.org/10.1111/1540-5885.420081

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