Answers are grounded in this paper and cite their sources.
How can organizations shorten the length of the new products development process? This is undoubtedly one of the key questions facing managers today. One important goal is early market entry, maximizing competitive advantage in the process. Bela Gold draws on his experience with product and process development in a wide array of industries to identify eight approaches to accelerating development. Drawing on his field research, he briefly appraises the potentials, limitations, and risks of each and then discusses implications for a more promising strategy.
No takes yet. Share an insight, caveat, or question.
Bela Gold (1987) studied this question.
Synapse has enriched 5 related papers. Consider them for comparative context: