What does this research mean for the field?

General self-confidence is positively associated with specific self-confidence in car buying ability, and these factors combine to influence persuasion during the car buying process. Novelty: ClaimNovelty.INCREMENTAL. Consensus alignment: ConsensusAlignment.NEUTRAL.

February 1, 1967

Self-Confidence and Persuasion in Car Buying

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Abstract

Intensive interviews with 234 new car buyers reveal that those with general self-confidence tend to have high specific self-confidence in their car buying ability. These two factors combine to infl...

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Cite This Study

Gerald D. Bell (Wed,) studied this question.

synapsesocial.com/papers/6a0dbe2088250cfcc2a52090 https://doi.org/https://doi.org/10.2307/3150163