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December 1, 1980Journal of Consumer Research141 citations

Individual, Product Class, and Task-Related Factors in Consumer Information Processing

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NCNoël CaponColumbia UniversityMBMarian Chapman BurkeDuke University

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Abstract

Several propositions concerning the effect of individual, product class, and task-related factors on information-acquisition strategies were formulated and tested. Marked differences were found for subjects at different socioeconomic levels. A new scheme for analyzing information-acquisition sequence data was developed and employed.

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Capon et al. (1980) studied this question.

synapsesocial.com/papers/6a0dd2be6e03bc61cb09f1f0https://doi.org/10.1086/208819
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