Answers are grounded in this paper and cite their sources.
This study tests five different operationalizations of television exposure in terms of their relative abilities to predict cultivation among adolescents. The creators of the cultivation hypothesis argue that cultivation is an effect resulting from a person's total exposure to television. In this study, total exposure is compared with four alternative operationalizations of television viewing: exposure to types of programs, program‐type exposure under controls for total viewing, proportional exposure among show types, anda weighted proportion.
No takes yet. Share an insight, caveat, or question.
Potter et al. (1990) studied this question.
Synapse has enriched 10 related papers. Consider them for comparative context: