Digital transformation strategy and green supply chain management as drivers of sustainable corporate performance

Organizations are increasingly challenged to achieve sustainable performance in environments characterized by growing environmental pressures, technological change, and heightened stakeholder expectations, so that understanding how digital and environmental strategies interact to support long-term value creation has become a critical issue, particularly in traditional and resource-dependent industries. The main objective of this study is to examine the influence of digital transformation strategy and green supply chain management on sustainable corporate performance, as well as the mediating role of supply chain performance in these relationships. Drawing on primary data collected from 203 firms operating in the Spanish wine industry, the study employs the PLS-SEM technique to test the proposed relationships. The results show that digital transformation strategy and green supply chain management both exert positive and significant effects on sustainable corporate performance, and that supply chain performance partially mediates these relationships. This investigation contributes to theory by offering an integrated, capability-based explanation of how digital and environmental orientations are operationalized through supply chain functioning to generate sustainability outcomes while from a practical perspective, it provides insights for managers and policymakers into the importance of aligning digitalization and sustainability initiatives within supply chains and fostering collaboration between governmental and economic agents. The novelty of this research lies in its focus on a traditional agri-food industry and its emphasis on supply chain performance as a key organizational mechanism linking strategy and sustainability.