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This article examines how AI is transforming new product development processes and enhancing innovation.

The AI transformation of product innovation

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This article examines how AI is transforming new product development processes and enhancing innovation.
Analyzed AI applications in three key areas: idea generation, business case development, and product testing.
Presented case illustrations of AI implementations in leading firms.
Discussed impediments to AI adoption and potential research questions.
Reported a 13% global adoption rate of AI in new product development as of early 2023.
Documented significant benefits like reduced development times and improved product designs.
Identified barriers such as high costs and ethical concerns limiting wider adoption.

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Randomized trial explores AI's effects on innovation in product development, highlighting significant benefits.

Robert G. Cooper (2024) studied this question.

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