The Influence of Satisfaction, Perceived Reputation and Trust on a Consumer's Commitment to a Website

Consumer commitment and trust placed by the consumer in a website are two key factors for maintaining a long‐term relationship between consumers and businesses in the online context. This study analyzes the effects of the level of satisfaction of previous interactions and the trust placed by the consumer in a website on the commitment of the online consumer. In addition, we have looked at the effects of perceived reputation and satisfaction on consumer trust. The empirical analysis confirms the existence of positive and significant effects of trust and satisfaction on commitment. Similarly, we observed positive and significant effects of perceived reputation and satisfaction on consumer trust. The study concludes with the main managerial implications, limitations and possibilities for future research.