Peculiarities of Youth Perception of a Political Leader’s Image in the Media

The surrounding reality is perceived by a person not in the way it really is, but in the form of images. We rarely think about why one image is easy to remember, while another one is more difficult and whereas the third one does not linger in memory at all. Under the influence of various circumstances, a certain assessment of the advantages and disadvantages of a political leader is formed and fixed in mind, which forces him to act in accordance with public expectations. This article studies the relationship between the image of a politician in print media and his perception by young people using the example of G. A. Yavlinsky.