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August 7, 2023MUKADIMAH Jurnal Pendidikan Sejarah dan Ilmu-ilmu SosialOpen Access

Peran Harga dan Citra Merek dalam Mediasi Pengaruh E-Word to Mouth terhadap Keputusan Pembelian melalui Aplikasi TikTok

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Authors

PHPrasetyo HarisandiAYAdibah YahyaRRRenny Risqiani

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Cite This Study

Harisandi et al. (2023) studied this question.

synapsesocial.com/papers/6a0ebc9baa1655e5fb22bb2ehttps://doi.org/10.30743/mkd.v7i2.7232
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Word of mouth: understanding and managing referral marketing1998 · 921 citations
  2. 2The role of brand image and brand trust in mediating the influence of e-WOM on purchase decision (case of video-on-demand Netflix)2022 · 10 citations
  3. 3Partial least squares structural equation modeling (PLS-SEM)2014 · 11,270 citations
  4. 4Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective1991 · 2,151 citations
  5. 5The Role Of Trust in Mediating Perceived Risk and Electronic Word-Of-Mouth Variables Against Repurchase Intention2023 · 6 citations