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September 5, 2022IDEAS Journal of Management & TechnologyOpen Access

The role of brand image and brand trust in mediating the influence of e-WOM on purchase decision (case of video-on-demand Netflix)

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Authors

NSNatasya StefannyFRFilda RahmiatiMRMastura Roni

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Stefanny et al. (2022) studied this question.

synapsesocial.com/papers/6ab386d51dbf803688495cddhttps://doi.org/10.33021/ideas.v2i1.3696
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