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March 1, 2010MIS Quarterly

What makes a helpful online review? a study of customer reviews on amazon.com

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SMSusan M. MudambiTemple UniversityDSDavid SchuffTemple College

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Mudambi et al. (2010) studied this question.

synapsesocial.com/papers/6a0ecb0106ecbe833447cea2https://doi.org/10.5555/2017447.2017457
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