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February 10, 2009Journal of Marketing

Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goods

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Authors

PHPeng HuangNorth China Electric Power UniversityNLNicholas H. LurieUniversity of ConnecticutSMSabyasachi MitraCentral Research Institute for Jute and Allied Fibres

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Huang et al. (2009) studied this question.

synapsesocial.com/papers/6a14b3778c41faed776bf2bahttps://doi.org/10.1509/jmkg.73.2.55
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