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Journal Article The Direction of Causality Between Perceptions, Affect, and Behavior: An Application to Travel Behavior Get access David J. Reibstein, David J. Reibstein Search for other works by this author on: Oxford Academic PubMed Google Scholar Christopher H. Lovelock, Christopher H. Lovelock Search for other works by this author on: Oxford Academic PubMed Google Scholar Ricardo De P. Dobson Ricardo De P. Dobson Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 6, Issue 4, March 1980, Pages 370–376, https://doi.org/10.1086/208780 Published: 01 March 1980 Article history Received: 01 May 1978 Revision received: 01 October 1979 Published: 01 March 1980
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Reibstein et al. (1980) studied this question.
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