Show me the way to the next worthy deed: towards a microstructural theory of volunteering and giving

Using the data from a survey undertaken in the United States in 1992, this article examines the effects of altruism, self-interest and social ties on motivations to give and volunteer, as well as the effects of volunteering on definitions of life goals. Social ties with non-profit organisations were good predictors of both the value of charitable contributions and the time volunteered for charitable causes. The level of prior philanthropic activism and social connections with philanthropic institutions had an effect on life goals. Altruism and the desire for self-improvement had effects on volunteering, but not on giving. Utilitarian motives (expected career advancement) had no observable effects on volunteering or giving. Based on those findings, a general microstructural model of philanthropic behaviour is proposed.