Ratings are presented for 650 stimuli from word‐association lists on each of five scales: good—bad, pleasant—unpleasant, emotional—neutral, concrete—abstract, and easy to associate to—difficult to associate to. The ratings are shown to be highly reliable, and to agree well with previously collected norms of a similar character. The intercorrelations of the five scales with one another and with word frequency are reported.
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Brown et al. (1969) studied this question.