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Culture has an essential influence on online trust building in close relationships. The objective of this study was to investigate the effect of culture on interpersonal trust and online information-sharing in close relationships. A social dilemma game experiment was conducted by inviting close friend dyads from interdependent (that is, Chinese) or independent cultures (that is, German). Their trust and information-sharing performance in either online text chatting or face-to-face communication were examined. The results showed that in close relationships, Chinese participants had higher interpersonal trust and objective-sharing performance than German participants; Chinese trust and self-evaluated performance were not influenced by communication media; in comparison, German participants’ trust and self-evaluated performance significantly dropped online. The results confirmed that interdependent people are more relation-oriented in building their trust than independent people. Implications for online information-sharing management and the interface design were provided.
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Liu et al. (2014) studied this question.
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