Form, content, and function: An evaluative methodology for corporate employment web sites

The current article reports the findings from two qualitative analyses of organizational Web sites drawn from two years of Fortune's list of “Best Companies to Work For.” The results of these analyses provide a snapshot of online employment recruitment practices at two periods in time and supplied data for a classification procedure used to develop an evaluative methodology for assessing the impact of Web sites on job‐seeker perceptions. The subsequent analysis provides insight about how the form, content, and function of employment Web sites affect job‐seeker employment‐pursuit decisions. Trends identified in this research also provide guidance for future research and practice in the area of employment Web‐site strategy and design.