What question did this study set out to answer?

To determine if smilies and emoticons have different effects on mood, message evaluation, and person perception.

Same Same But Different!? The Differential Influence of Smilies and Emoticons on Person Perception

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To determine if smilies and emoticons have different effects on mood, message evaluation, and person perception.
Experimental online study with 127 participants
2(smiley/emoticon) by 2(positive/negative) between-subjects design
Included a control condition to compare effects of both cues.
Smiling smilies enhance personal mood more than smiling emoticons
Both forms of cues have similar effects on message interpretation
Perception of a writer's commitment is influenced only by smilies.

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Experimental study investigates how smilies and emoticons affect mood and person perception in online communication, suggesting different impacts.

Ganster et al. (2012) studied this question.

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Experimental study investigates how smilies and emoticons affect mood and person perception in online communication, suggesting different impacts.