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February 18, 2012International Journal of Bank Marketing

Share of wallet in retail banking

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Authors

CBChris BaumannSeoul National UniversityHHHamin HaminUniversitas Budi LuhurRTRosalie L. TungSimon Fraser University

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Baumann et al. (2012) studied this question.

synapsesocial.com/papers/6a0f5c9b4fb650da4ffe14cbhttps://doi.org/10.1108/02652321211210868
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