An Analysis of Anti-Feminist Expressions in K-pop Culture

This is the authors' abstract. We don't add key points for this paper.

This paper critically examines anti-feminist expressions in K-pop culture, using a mixed methodology to analyze selected works. It highlights the impact on artists, global fandom, and cultural trends, emphasizing the necessity for intervention from stakeholders in the industry. While acknowledging the evolution of gender representation in K-pop, the paper addresses persistent criticism of objectification and commodification of female idols. Recognizing K-pop’s global influence, the study emphasizes the need to address anti-feminist nuances. It explores how K-pop fandoms influence perceptions of gender roles, particularly among youth. By challenging anti-feminist elements, the study aims to promote progress in attitudes towards gender equality. The paper also focuses on the paradox of stardom for female artists, examining how patriarchal bias and male management perpetuate anti-feminist practices. These practices restrict female artists’ autonomy and reinforce harmful gender norms. Highlighting power dynamics and systemic issues within the industry, the study emphasizes the influence of K-pop artists on their fans and cultural trends. It calls for collaboration among artists, agencies, fans, and policymakers to advocate for change and gender equality. In conclusion, this paper contributes to the discourse on anti-feminism in K-pop. By uncovering hidden undercurrents and exploring sociocultural implications, it aims to raise awareness and promote diverse gender representations within K-pop and society. The study envisions K-pop as a catalyst for positive change, leading to a more inclusive and progressive society celebrating gender equality.