Technologies used for media presentation are becoming more integrated with overall work processes in media organizations. This study seeks to determine how important skill with presentation technology is as a predictor of job-finding success for graduates of journalism and mass communication. Findings show that level of technological skill is a significant predictor when controlling for traditional determinants such as grade point average, internship experience, college media activity, and curriculum sequence. Skill with presentation software for the Web is the strongest predictor of success for graduates seeking work in online publishing, which suggests that the more specific the technology skill, the better it predicts success.
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Lowrey et al. (2001) studied this question.
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