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August 1, 1993Journal of Marketing Research

A Two-Factor Explanation of Assimilation and Contrast Effects

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Authors

JMJoan Meyers‐LevyBSBrian Sternthal

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Meyers‐Levy et al. (1993) studied this question.

synapsesocial.com/papers/6a0f893e92676d5461fccc38https://doi.org/10.1177/002224379303000307
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Also Consider

Synapse has enriched 2 closely related papers on similar clinical questions. Consider them for comparative context:

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  2. 2Contrast Effects in Consumer Judgments: Changes in Mental Representations or in the Anchoring of Rating Scales?1991 · 241 citations