What question did this study set out to answer?

To evaluate how effectively Twitter communicates conservation science at a professional conference and compare the audiences reached with presenters' intended targets.

June 17, 2015Conservation Biology

Using Twitter to communicate conservation science from a professional conference

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To evaluate how effectively Twitter communicates conservation science at a professional conference and compare the audiences reached with presenters' intended targets.
Tracked and analyzed live tweets sent and read during the 2013 International Congress for Conservation Biology (ICCB).
Surveyed presenters to assess their intended audiences, tweet accuracy perceptions, and overall communication efficacy.
Categorized and compared professional user groups producing and consuming tweets with actual conference attendees.
Live tweeting reached 14 additional professional audience categories beyond the in-person attendees and live tweeters at ICCB.
Intended policy and management audiences were rarely engaged, with policy makers (0%), government groups (4%), and non-governmental organizations (6%) making up minimal shares of the reached audience.
Plenary presentations generated 6.9 times more tweets than all other oral or poster sessions combined, with over 50% of surveyed presenters feeling their research was effectively represented.

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Implication

Observational analysis reveals live tweeting diversifies science audiences at academic conferences, suggesting a gap between intended policy targets and actual social reach.

Cite This Study

Bombaci et al. (2015) studied this question.

synapsesocial.com/papers/6a0f8bfb9e54838161fcd9ff https://doi.org/10.1111/cobi.12570

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Implication

Observational analysis reveals live tweeting diversifies science audiences at academic conferences, suggesting a gap between intended policy targets and actual social reach.

Using Twitter to communicate conservation science from a professional conference

Key Points

Discussion

Implication

Cite This Study

Using Twitter to communicate conservation science from a professional conference

Key Points

Discussion

Implication

Cite This Study

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