Factors Affecting Students in the Selection of Country for Higher Education: A Comparative Analysis of International Students in Germany and the UK

Based on the internationalization of higher education in the current global highly competitive education market, the current study aims to explore the factors affecting students in the selection of the country to continue their higher education. Following the mixed-method approach, the researchers collected data from international students studying in Germany and the United Kingdom (UK). The qualitative phase identified six themes: academic, social, personal, financial, career, and marketing as the highly influential elements in students’ choice to study abroad. Empirical analyses indicate that students in both countries consider academic reputation as a dominant theme in the selection of country for HEI. However, noteworthy differences were identified in the subsequent themes. Moreover, international students in Germany were found more satisfied with their choice of the country as compared to the students in the UK. This study provides valuable insights to the academic policymakers in the host and home countries concerning factors that pull and push students to study abroad. It also proposes recommendations to counter the brain drain element.