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January 1, 2000Advertising & Society Review

A Model For Predictive Measurements of Advertising Effectiveness

Robert J. Lavidge Gary Steiner

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Advertising & Society Review - Volume 1, Issue 1, 2000

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Lavidge et al. (2000) studied this question.

synapsesocial.com/papers/6a0fad7ad13714ec96fe765c https://doi.org/10.1353/asr.2000.0008

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