Events as Proenvironmental Learning Spaces

Climate change is an ongoing issue for governments internationally, driving them to seek more ways in which to encourage the general public to engage with the sustainability agenda. Despite substantial research into consumer behavior, behavior change, and social marketing, there are still opportunities to find innovative messaging tools that may help to persuade people to change their habits. This article reports on initial exploratory research into the use of events as a space for proenvironmental behavior messaging, and concludes that although significant research is needed, some events have potential to become environmental learning spaces for attendees.