What question did this study set out to answer?

Analyze the operational role, methodological strengths, and systemic limitations of internet-based survey research to determine optimal applications in academic and industry settings.

April 1, 2005Internet Research

The value of online surveys

View Full Paper

Ask AI

Bookmark

Authors

JEJoel R. EvansHofstra University AMAnil MathurHofstra University

Discussion

Member takes

Implication

Methodological review demonstrates distinct advantages and methodological risks of digital questionnaires across research sectors, highlighting the necessity of proper mitigation strategies.

Key Points

Analyze the operational role, methodological strengths, and systemic limitations of internet-based survey research to determine optimal applications in academic and industry settings.
Synthesized existing survey methodology literature evaluating online survey performance against traditional paper and telephone formats.
Assessed industry capabilities and commercial survey services delivered by leading international research firms.
Digital survey administration yields clear speed and efficiency advantages over conventional formats when protocols properly mitigate sampling bias and non-response errors.
Outsourcing survey development and administration to specialized third-party providers represents an accelerating trend across organizations.

Cite This Study

Evans et al. (2005) studied this question.

synapsesocial.com/papers/69d89ef8de3177251abedd45 https://doi.org/10.1108/10662240510590360

View Full Paper

Ask AI

Bookmark

Implication

Methodological review demonstrates distinct advantages and methodological risks of digital questionnaires across research sectors, highlighting the necessity of proper mitigation strategies.

The value of online surveys

Discussion

Member takes

Implication

Key Points

Cite This Study

The value of online surveys

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider