Reviewing Internet methods for survey research, this case study reveals solutions to common challenges.
The Internet provides opportunities to conduct surveys more efficiently and effectively than traditional means. This article reviews previous studies that use the Internet for survey research. It discusses the methodological issues and problems associated with this new approach. By presenting a case study, it seeks possible solutions to some of the problems, and explores the potential the Internet can offer to survey researchers.
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Yin Zhang (2000) studied this question.
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