What question did this study set out to answer?

To assess how tourists' ability to access Instagram and the platform's content quality influence their interest in visiting tourist destinations.

April 27, 2021Indonesian Journal of Tourism and LeisureOpen Access

Efektivitas Instagram dalam Meningkatkan Minat Kunjungan Wisatawan di Daerah Istimewa Yogyakarta

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Authors

AWAni WijayantiUniversitas Informatika dan Bisnis Indonesia

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Implication

Quantitative survey demonstrates that Instagram quality and access ability drive tourist visiting interest, highlighting social media's role in destination marketing.

Key Points

To assess how tourists' ability to access Instagram and the platform's content quality influence their interest in visiting tourist destinations.
Administered a quantitative survey to N=200 respondents using a 5-point Likert scale.
Analyzed the relationship between Instagram accessibility, Instagram quality, and visiting interest using linear regression techniques.
Both user access ability and Instagram quality significantly and positively influenced visiting interest, jointly explaining 53.2% of the total variance.
Instagram quality exerted the primary influence on visiting interest at 40%, whereas user access ability accounted for 19.9%, with unexamined factors explaining the remaining 46.8%.

Cite This Study

Ani Wijayanti (2021) studied this question.

synapsesocial.com/papers/6a0fe89428c2d29469fe3492 https://doi.org/10.36256/ijtl.v2i1.138

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Implication

Quantitative survey demonstrates that Instagram quality and access ability drive tourist visiting interest, highlighting social media's role in destination marketing.

Efektivitas Instagram dalam Meningkatkan Minat Kunjungan Wisatawan di Daerah Istimewa Yogyakarta

Discussion

Member takes

Implication

Key Points

Cite This Study

Efektivitas Instagram dalam Meningkatkan Minat Kunjungan Wisatawan di Daerah Istimewa Yogyakarta

Discussion

Member takes

Implication

Key Points

Cite This Study

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