Growing Together for Digital Safety: Examining the Effects of Group Formation and Engagement in Building Privacy and Security Efficacy CSCW018

Understanding how social interactions affect privacy management is important in today’s digital landscape. We are investigating collective management of privacy and security through a mobile application, CO-oPS, that allows people to view and discuss each other’s app privacy settings within a community of users. Sixteen small, self-organized groups, totaling 81 participants, used the app over a four-week period. Data collection included pre- and post-study surveys measuring privacy perceptions (Community Belonging, Self-Efficacy, Community Collective Efficacy) along with in-app behavioral logs (messaging and viewing activity). In this paper, we present a social network analysis of our field study data, exploring the effects of group formation and engagement on building privacy and security efficacy through CO-oPS interactions. Our analysis reveals that while privacy perceptions were not initially homophilous, they grew more similar over time. Notably, proactively messaging others in the app enhanced personal privacy management confidence. Our results demonstrate the nuanced ways that groups can influence each other in addressing security and privacy needs.