Comparative analysis assesses investment attractiveness using financial metrics in project evaluation, suggesting an integrated approach.
The article presents a comparative assessment of investment attractiveness of alternative projects. The main attention is paid to the analysis and interpretation of key indicators of investment efficiency, such as net discounted income, return on investment index, payback period and duration. The significance of using these tools for making investment decisions under conditions of limited resources and the need for optimal capital allocation is substantiated. The article considers the peculiarities of application of each indicator, their advantages and limitations in the context of different investment strategies. A comparative analysis of two alternative projects with the calculation and interpretation of the relevant financial metrics is carried out. It is shown that the choice of the most preferable project may vary significantly depending on the applied criterion, which emphasises the need for an integrated approach. The obtained results confirm the expediency of using a set of financial metrics to improve the accuracy and objectivity of investment evaluation.
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Irina Khromova (2025) studied this question.
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