Investigates eco-innovation and tech-savviness effects on green application use in Egypt, suggesting key influences.
The United Nations Sustainable Development Goals (SDGs), particularly Goals 11, 12, and 13, emphasise environmental sustainability and innovative solutions to reduce waste and carbon emissions. Despite rising global awareness, green mobile applications that promote recycling, reuse, and responsible consumption remain underutilised, especially in emerging economies. Prior studies mainly examine green products and general pro-environmental behaviours, offering limited insight into green application adoption in daily life. Addressing this gap, this study investigates how perceived eco-innovation, perceived tech-savviness, and environmental consciousness influence green application use among Egyptian consumers. Survey data from 158 smartphone users were analysed using SPSS and SmartPLS. Results show that perceived eco-innovation and perceived tech-savviness significantly and positively affect green application use, while environmental consciousness significantly influences perceived eco-innovation. However, the moderating role of environmental consciousness between tech-savviness and green application use is not supported. The study contributes an integrated explanation of green application underuse and provides practical guidance.
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Ismail et al. (2026) studied this question.
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