A Standards-Based Reference AI Business Model Canvas

This study proposes a standards-based Reference AI Business Model Canvas (Reference AI-BMC) that translates the use-case descriptors of ISO/IEC TR 24030 into the nine blocks of the Business Model Canvas, addressing the lack of a structured translation layer between AI standards and business-model design. Using ten selected fields of the ISO/IEC TR 24030 use-case template, a two-round Delphi process derives consensus-based mapping rules from expert judgments; Latent Dirichlet Allocation is used as a field-level semantic analysis to provide interpretive context for the Delphi-derived mappings. Primary mappings are reported as default translation references that met the 80% strict-consensus threshold, secondary mappings as context-dependent relations, and the adjudicated dual-mapping exception A5 (Threats/Challenges → Cost Structure) as a separately documented case. After converting the finalized primary mapping rules into a coding manual, three independent coders applied them to 81 AI use cases; the Layer 1 coding yielded Krippendorff’s α = 1.000, descriptively indicating no observed coder disagreement under the specified coding conditions. The Reference AI-BMC contributes a standards-based, consensus-derived translation layer for systematically organizing AI use cases in business-model terms, offering a structured starting point for early use-case workshops, preliminary portfolio screening, and standards-aware AI service design discussions. Together, these results position the Reference AI-BMC as a standards-based, consensus-derived reference layer for organizing AI use cases in BMC terms, with its applicability bounded by the ISO/IEC TR 24030 descriptor structure and the specified mapping procedure.