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July 1, 2007Journal of Marketing

Rethinking Customer Solutions: From Product Bundles to Relational Processes

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Authors

KTKapil R. TuliEmory UniversityAKAjay K. KohliBoston CollegeSBSundar G. BharadwajUniversity of Georgia

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Tuli et al. (2007) studied this question.

synapsesocial.com/papers/6a0fffc8d8c5cf602efd7c2fhttps://doi.org/10.1509/jmkg.71.3.1
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