What question did this study set out to answer?

Synthesize marketing and management literature on digital fashion as a standalone virtual end-product and analyze its theoretical foundations, contexts, characteristics, and research methodologies.

October 6, 2023Journal of Global Fashion MarketingOpen Access

The adoption of digital fashion as an end product: A systematic literature review of research foci and future research agenda

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Authors

HCHazel Hoi Yau ChanUniversity of Cambridge CHClaudia E. HenningerUniversity of Manchester RBRosy BoardmanUniversity of Manchester

Discussion

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Implication

Systematic literature review categorizes digital fashion end-products across consumer marketing, suggesting viable alternatives to reduce physical clothing overconsumption.

Key Points

Synthesize marketing and management literature on digital fashion as a standalone virtual end-product and analyze its theoretical foundations, contexts, characteristics, and research methodologies.
Conducted a systematic literature review analyzing marketing and management research on digital fashion.
Evaluated prevailing definitions, theoretical perspectives, and methodological frameworks addressing virtual clothing items.
Identified that scholarly literature predominantly treats digital fashion as a functional retail or design tool rather than a purchasable consumer end-product.
Established an industry-aligned conceptual framework and categorized digital fashion end-products into six distinct consumer product types.

Cite This Study

Chan et al. (2023) studied this question.

synapsesocial.com/papers/6a1008ba01be78fe81605433 https://doi.org/10.1080/20932685.2023.2251033

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Implication

Systematic literature review categorizes digital fashion end-products across consumer marketing, suggesting viable alternatives to reduce physical clothing overconsumption.

The adoption of digital fashion as an end product: A systematic literature review of research foci and future research agenda

Discussion

Member takes

Implication

Key Points

Cite This Study

The adoption of digital fashion as an end product: A systematic literature review of research foci and future research agenda

Discussion

Member takes

Implication

Key Points

Cite This Study

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