The Social Amplification and Attenuation of Risk

Risk is a complex phenomenon that involves both biophysical attributes and social dimensions. Existing assessment and management approaches often fail to consider risk in its full complexity and its social context. The concept of the social amplification and attenuation of risk provides an approach that recognizes that how social institutions and structures process a risk will shape greatly its effects upon society and the responses of management institutions and people. Examples of both amplification and attenuation are provided from recent risk experience.