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February 19, 2025Marketing Science

The Legacy of John Little for Marketing Science

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Authors

FFFred M. FeinbergJHJohn R. HauserJRJohn Roberts

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Feinberg et al. (2025) studied this question.

synapsesocial.com/papers/6a102abed8c5cf602efdc9cfhttps://doi.org/10.1287/mksc.2025.0008
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