Swept Out: Measuring Rurality and Migration Intentions on the Upper Great Plains

Rural America has long been conceptualized as a place of out‐migration, a process that is the subject of many popular sociological works and remains a dominating narrative that describes rural life in the United States today. Population trends demonstrate this migration pattern for nearly the past century; however, emerging data paint a complex picture of migration behavior and intentions in rural areas. In this article, we utilize several measures of rurality to analyze the results of a 2012 mail survey ( n = 2487) that describe the migration intentions of both rural and urban South Dakotans. Our findings show that urban residents are more likely to have intentions to migrate than rural residents, and that drivers of migration intentions appear similar in both urban and rural contexts. The survey also sheds light on the influence of community attachment, community satisfaction, quality of life, and other community strengths and weaknesses that rural and urban residents perceive in their communities. Supporting recent research on rural migration intentions, these results do not suggest high rates of out‐migration in rural areas. We discuss rural America's recent identity as a place of out‐migration, share our survey results, and discuss implications for future rural migration research.