Transnational Storytelling: Human Rights, WITNESS, and Video Advocacy

Video is increasingly utilized by human rights groups as a component in their advocacy strategies. This article looks at how video is used for a range of local, national, and transnational human rights audiences—both traditional and alternative. Drawing on a case study from the Philippines, it considers the challenges and issues faced by WITNESS (www.witness.org), its locally based human rights partners, and other similar organizations as they create and use video as visual evidence, testimony, and moral story before local, international, and transnational human rights audiences. These challenges include the contextualization of stories and sight bites, dilemmas of moving testimony between advocacy and media arenas, and the difficulties of establishing an ethical relationship, a community of witness, at a distance. This article is written in a personal capacity, although it draws on my experiences working as Program Manager at WITNESS.