Structural equation modeling reveals blockchain transparency reduces purchase uncertainty in second-hand luxury consumers, indicating platform adoption depends on price consciousness.
Key Points
Investigate how blockchain technology reduces consumer uncertainty and drives platform adoption in second-hand luxury transactions, while assessing the moderating role of price consciousness.
Conducted partial least squares structural equation modeling (N = 511) grounded in mental accounting theory.
Measured consumer perceptions of blockchain-traceable information quality (diagnosticity, informativeness, trustworthiness) and perceived purchasing risks (financial, social, time, contamination, performance).
Performed multi-group moderation analysis to evaluate behavioral differences across levels of price consciousness.
Perceived traceable information quality positively influenced blockchain transparency, effectively reducing online purchasing uncertainty and driving platform adoption intentions.
Lower price-conscious consumers relied more heavily on product diagnosticity to establish transparency, whereas higher price-conscious consumers prioritized system trustworthiness.