Journal Article Family Income Effects on Measurement of Children's Attitudes Toward Television Commercials Get access William O. Bearden, William O. Bearden Search for other works by this author on: Oxford Academic PubMed Google Scholar Jesse E. Teel, Jesse E. Teel Search for other works by this author on: Oxford Academic PubMed Google Scholar Robert R. Wright Robert R. Wright Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 6, Issue 3, December 1979, Pages 308–311, https://doi.org/10.1086/208772 Published: 01 December 1979 Article history Received: 01 September 1978 Revision received: 01 July 1979 Published: 01 December 1979
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Bearden et al. (1979) studied this question.
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