The Role of Bottom-up Influence in Circular Fashion Business Models. Experiences from Participatory Research in Hungary

One of the aims of this article is to illustrate the four types of circular visions, their interconnections and limitations, using examples. Although the visions (planned circularity, circular modernism, bottom-up sufficiency, peer to peer circularity) can be observed in other industries, they can be understood through the examples of the fashion industry in Hungary. By looking at the interconnections, it can be understood that none of these visions will be a solution, and that their interconnections should be used consciously. Further, the aim is to present circular solutions for the fashion industry. This is significant partly because, in addition to its direct environmental impact, the fashion industry has a very important awareness-raising effect, bringing circular solutions to several consumer groups that are not interested in environmentally conscious solutions.