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June 26, 2025Iqtishaduna Jurnal Ilmiah Ekonomi KitaOpen Access

Antecedents of impulse buying behaviour in generation z

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NSNi Km Tri Sukma SagitariniIMIda Ayu Oka Martini

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Sagitarini et al. (2025) studied this question.

synapsesocial.com/papers/6a104a1f01be78fe8160adbdhttps://doi.org/10.46367/iqtishaduna.v14i1.2349
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