Answers are grounded in this paper and cite their sources.
Reports on a study designed to explore the effects of religion and religiosity on perceived risk in purchase decisions. Asserts that religious values represent the most basic element of a consumer′s cognitive world, and can be meaningfully related to lifestyles. Concludes that religious individuals tend to perceive higher risks in their purchase decisions.
No takes yet. Share an insight, caveat, or question.
Nejdet Delener (1990) studied this question.
Synapse has enriched 10 related papers. Consider them for comparative context: