Marketing information on the I-Way: data junkyard or information gold mine?

article Free Access Share on Marketing information on the I-Way: data junkyard or information gold mine? Authors: P. K. Kannan Marketing, University of Maryland Marketing, University of MarylandView Profile , Ai-Mei Chang Management at National Defense University, Washington, DC Management at National Defense University, Washington, DCView Profile , Andrew B. Whinston Management Sciences and Information Systems, University of Texas, Austin Management Sciences and Information Systems, University of Texas, AustinView Profile Authors Info & Claims Communications of the ACMVolume 41Issue 3March 1998pp 35–43https://doi.org/10.1145/272287.272295Published:01 March 1998Publication History 2citation1,897DownloadsMetricsTotal Citations2Total Downloads1,897Last 12 Months124Last 6 weeks8 Get Citation AlertsNew Citation Alert added!This alert has been successfully added and will be sent to:You will be notified whenever a record that you have chosen has been cited.To manage your alert preferences, click on the button below.Manage my AlertsNew Citation Alert!Please log in to your account Save to BinderSave to BinderCreate a New BinderNameCancelCreateExport CitationPublisher SiteeReaderPDF