Analiza wykorzystania portali Facebook oraz Instagram w kampanii parlamentarnej kandydatów Komitetu Wyborczego Wyborców Mniejszość Niemiecka w 2023 roku

The article is an analysis of the monitoring of activities of candidates from the Electoral Committee of the German Minority (KWW Mniejszość Niemiecka) on Facebook and Instagram during the campaign for the Polish parliamentary elections in 2023. The aim of the study was to verify the following hypotheses: Social media (Facebook and Instagram) constitute an important element of communication in the electoral competition process, serving candidates at the electoral district level to present their own platforms. Social media (Facebook and Instagram) are significant tools for electoral mobilization utilized by candidates at the electoral district level. The starting point is a consideration of the first “Internet” campaigns in the United States. The study’s results are combined with a discussion that relates them to the most important mechanisms described in the literature (including echo chambers and filter bubbles) on which social media algorithms are based.